Orkla Foods Romania

YOUR FRIEND IN EVERYDAY LIFE

Tomi, Bunatati de la Bunica, Adrealul, Linco, Unirea are just a part of Orkla Foods Romania’s pride.

ABOUT US

We are among the most important local companies on FMCG market and we are present in Romania since 2002, through purchasing several local companies (Topway, Adrealul, Royal Brinkers).

We, Orkla Foods Romania, are part of the Norwegian Orkla Group, one of the biggest companies listed on Norway Stock market. The group’s portfolio is a result of five business divisions. At international level, in the food and personal care products industry, the group activates through Orkla Brands division, which is composed of: Orkla Foods Nordic, Orkla Brands Nordic, Orkla Brands International and Orkla Food Ingredients.

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HISTORY

2019

Orkla Foods Romania S.A. merges with Hame Romania SRL.

LaMinut image campaign continues to obtain international awards. It appears in the most prestigious advertising magazine in the world, Lürzer's Archive, being mentioned in Best 200 Ad Photographers Worldwide 2020/2021. In the same year is nominated for the Effie Awards, in the Packaged Food category.

Ardealul receives in the yard an disciple with Fainoșag. Influencer Ionut Rusu learns the mysteries of the pate from Master Ion. The two begin their journey through the world of taste with Fainoșag.
Hame Select enters the premium area and launches a new image campaign focused on fish and pate categories.

Linco Patisero launches two special editions of pies, filled with cherries and berries.
La Grande Famiglia receives a new packaging design and makes an impression on the shelf. The brand is present in the categories of fish, sweets, compotes.

2018

Antrefrig enters the Orkla portfolio, and the Blue piggy militates against bullying between students. Funny, as usual, Antrefrig „iti da ficat, VeryFicat.”

Tomi continues collaborating with ROA and this was very "good". The campaign have several winners, one of which goes home aboard a brand-new Duster with included tuning.

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OUR MISSION

Our mission is to improve our consumer’s life through locally adapted brands and products, which help us to have a healthier lifestyle.

To our consumers

We aim to offer them brands that suit their taste: we are constantly trying to innovate in our recipes, packaging and communication.

In the relationship with our clients

We are the perfect partner, offering a profitable long-term development and added value, based on powerful brands, adapted to local consumption behavior and to international nutrition and food safety trends.