We are among the most important local companies on FMCG market and we are present in Romania since 2002, through purchasing several local companies (Topway, Adrealul, Royal Brinkers).
We, Orkla Foods Romaniaare part of the Norwegian Orkla Group, one of the biggest companies listed on Norway Stock market. The group’s portfolio is a result of five business divisions. At international level, in the food and personal care products industry, the group activates through Orkla Brands division, which is composed of: Orkla Foods Nordic, Orkla Brands Nordic, Orkla Brands International and Orkla Food Ingredients.
Orkla Brands operates through a multi-local business model, where the responsibility of the value creation lies with each company, at local level. Therefore, Orkla Foods Romania activates under Orkla Foods Ingredients umbrella, but it is a local business that benefits from the entire Group’s know-how and expertise. The multi-local business model allows the creation of synergies between the Group’s companies, obtained through sharing the best practices and the most efficient and profitable support functions.
For these reasons, our products are local, their development starts from the preferences and needs of the Romanian consumers, realized at international standards in plants located in Bucharest, Covasna and Iasi. Under the nine brands that we own at the moment in the retail segment: Ardealul, Bunatati de la Bunica, Fruhstuck, Holland, LaMinut, Linco, Tomi, Unirea and Wiesana, which cover several product categories – from liver pate to canned meat, mustard, sauces, horseradish paste, margarine, ketchup, frozen dough – we sell 80 products with different weights.
In the B2B segment, in the bread and pastries category, we sell industrial products under four brands – Selecta, Paticrem, Accento and Credin – and up to now we launched on the market over 100 products specific to this segment.